Oregon Online
Leaders

Meeting Notes
Friday, January 11, 2002

Lane ESD, Eugene

Participants in Eugene
  • OPEN: Stacy Whidden, Dennis Schultz
  • WESD: Dave Moore
  • LBL ESD/CoolSchool: Susan Waddel, Tom Layton
  • OUS: Holly Zanville
  • ODE: Mary Bunn
  • JESD: Marty Karlin, Tina Mondale
  • McMinnville School District: Colin Cameron, Laurie Simmons
  • NWRESD/NW WebSchool: Bruce Russell
  • Lane ESD: Lynn Lary
  • SK Online: Mary Jean Sandall, Jim Saffeels, Kathryn Dysart
  • CDESD: Dennis Dempsey

Questions/Thoughts:
What is the State's perspective about what is going on?

Mary Bunn: For past year, Mary has been working on distance education with Camille Cole; huge focus has been on implementing SB622. Scheduling, fee for use, priority of use, higher ed courses delivered over the network…are some things that have come up and that they have tried to deal with. As a result, a document dealing with these issues was developed. It was called "Setting the Course for Distance Education." It was a document that talked about all types of distance ed, but that focuses on the OPEN Access Network. It hints at the other types of distance ed, although they are not really included in the document. The document is a really just a beginning and next year the focus will be on online education which will be incorporated into the document. The original members of the council were thanked for their work and new members of the distance ed council has been appointed and will meet later this month (1/25); they represent different elements of distance ed, who represent different geographic regions of the state, administrators,… Mary Jean has agreed to serve on the council.

Question: How many schools will stay connected to the Access network? No specific numbers were given, as the numbers are changing every day. Some will connect through DAS and others will aggregate. Camille is working on this right now.

Marty: We have great organizations in the state that can help. ODE has expertise in curricular areas, money, involvement in distance ed. Is there money available from ODE? OPEN has servers, people, expertise. Can OPEN help in delivery? Schools have courses and teachers. What can they contribute? OETC has a group of inst tech folks who get together. How can they help with training…? These are my thoughts about how we can focus as a state instead of working in a top down manner? Where are you all coming from? What part is your organization willing to do?

Mary Jean: This big question tends to bog us down. We don't individually want to give our own vision because it may seem self-serving. From my perspective, there could be a statewide model. What is unique to our program that could be offered statewide? We are planning to be a 3-12 program; perhaps 3-8 opportunities could be what we offer. We are also developing a lot of courses for next year. Perhaps we could develop "open source" curriculum; courses developed with state dollars are available to all to use. Perhaps we can look at the community college model; the Kansas Greenbush model. We need to capitalize on our grass roots efforts. We have courses and a unique niche with the 3-8 population that we are beginning to address.

Tom talked about making courses available to all kids, anywhere, without having to worry about costs.

Dave Moore: Provide support, training and resources to those in our region. Blackboard and a video capture system called "Tegrity (http://www.tegrity.com/ptr.html)." We not providing content.

Dennis Schultz: Searchable database creation and hosting; posting of courses so that they all look the same. Similar to the ONE site for higher ed. A clearinghouse model so that students can find courses regardless of where they are offered. Toolsets is another thing that OPEN does; currently doing this with CyberSchool. We would like to integrate vendor products to address chat, teacher tools, etc. Depending upon how the licensing works, perhaps we could make the tool sets available to other teachers around the state in their face to face courses. This allows teachers to think about online instruction without having to jump in full force.

Some discussion ensued about BlackBoard type interfaces. Tom emphatically spoke to the point that you must think about the ability to get your courses out of a system if the company goes out of business or charges sky high prices. Tina talked about a strategy for creating courses that are separate from BlackBoard but that can be put into BB to take advantage of BB's features. Bruce talked about the fact that the vendors are approaching everyone with different prices. He endorsed a unified, statewide approach to purchasing products like BB.

What has been done to determine what courses people want? Tom indicated that CyberSchool surveyed rural schools and then built the top five courses that were desired. SK Online courses were developed based on the initial focus group's directives. Currently looking at how they can address Spanish-speaking students; other courses developed on what students need (grad requirements, etc). SOOS has a governing board that made the decision to target core courses.

Holly Zanville talked about the efforts of OUS to do statewide purchasing amoung the state universities. One point that she made was that some vendors offer 24/7 support which is important in supporting students and the school personnel are not available. She also discussed the possibilities of incorporating K-12 opportunities into the ONE database.

Mary Bunn: Role of department could be to provide coordination, try to find funding through partnerships with others. Providing a broad perspective of what is available through all modes of distance learning.

Jim Saffeels: We have something that can be provided to all students across the state. BUT, it is funded locally. How can we use scarce local resources to do that? Mary suggested that a proposal is made to the K-12 council for ODE's role in online learning: What do you think is the best proposal to meet the needs of the kids, how do we move forward to make this happen.?

Policies, procedures, staff development materials, registration database, templates, etc. are all things that SOOS can share with others.


Action Plan

1A: Create/Acquire Course Content

  • Identify existing courses that are available for use by all at no cost

  • Identify a means by which to ensure initial/ongoing course quality

  • Determine though an assessment what other course needs there are

  • Evaluate appropriate compensation

  • Develop/submit a proposal to develop "open source" courses

  • Statewide approach to acquiring vendor/teacher supplied courses/materials/tools

  • Long-term development plan

Who: Jim, Tina, Bruce, Thor, OPEN? Come up with a plan/proposal by mid-April.
Point Person: Jim

Dave suggested that perhaps ODE could help to identify (grant) funding and then doing some statewide approach to go after it.

Marty asked about how one might purchase the rights to CyberSchool courses from the teacher/author. Tom replied that courses are not as easily mobile as one might think (ie: taking a current CyberSchool course and then putting it into BB). Tom also said that a course would probably get about 25-30K on the open market from a vendor. He has been approached by Jones International to rent the courses, which would then be re-rented to schools around the world. Tom indicated that courses should either be purchased or "rented" from the teachers. Marty wants to come up with a way to reimburse them so that there are no future costs to use the online materials. Biggest costs are the teachers' salaries. Other costs include updating the courses.

1B. Design a Model for Centralizing Access to Online Coursework and Resources

  • Get findings from the "Create/Acquire Course Content" group.

  • Discuss whether or not the ONE database may work for K-12 online courses.

  • Ability to provide different access to course information; a clearinghouse with a filter that districts can implement (ie: administrators can see all courses; students can see only courses that their school wants them to see).

Who: Dave, OPEN, Jim, Marty, Bruce, Mary, Holly.
Point Person: Jim


2. Design Online Training For Web-Based Teachers, Site Mentors, Counselors, and School Support Personnel

  • Identify universal components of training courses

  • Identify a method of evaluating the online training course

  • Identify teacher standards for teaching in the online environment

  • Develop a model for how to provide training

  • Continue to provide higher ed credit

  • Identify what would be in a second advanced course

  • Identify just in time training, tutorials, software that provide modules for how to do a specific technical task (ie: quicktime movie)

  • ONE Faculty Online Center may have useful resources (see http://oregonone.org/faculty.html )

Who: Tom, Tina, Warren Cooley, Stacy, Ken McCoy, Laurie Simmons. Aim for April.
Point Person: Tina


3. Design a Student Information System Comments: There needs to be a way for teachers at different locations to access the contact information of students in a variety of schools. Because there is no 'office' to walk to, this information must be somewhere. Discussion ensued on how online schools deal with students from different schools/districts.

  • Interface data collection process into what already exists.

  • Make records available to counselors/mentor at different sites, parents, etc. An ongoing progress report of sorts.

  • Method for online teacher reporting grades back to schools.

  • Registration form with contact, mentor, parent, information.

Who: Marj Oughton, OPEN, Marty/Tina, Laurie Simmons (?)
Point Person: OPEN


4A. Establish Policies and Procedures for Online Learning

4B. Create Standards for Instruction, Facilities (local school site's equipment), Teachers and Content

  • Identify what is already in place

  • Develop guidelines/best practice models

Who: Existing schools Jeanne White, Susan Waddell, Tina Mondale.
Point Person: Susan

Initial conversations; identify key questions and send to other groups for feedback. Posting of issues on newsgroup to help move things along.


5. How Are You Going To Move The Money Around? · Discuss an Enrollment Model for all Oregon Students

Discuss a Cost Infrastructure Mary will talk with the folks at ODE about funding. A concern that Bruce mentioned was that different sup'ts were getting different answers. Susan talked with Aaron Munter and Mary Jean talked with Bob Jones; they were both told that online learning is considered "large group instruction." We need to put together some arguments that address the fact that online learning is really equivalent to small group instruction, which is funded differently.

  • Facilitating Funding and Regional Activities

Who: Colin Cameron, Dennis Dempsey, Marty, Susan, Mary Jean
Point Person: Dennis Dempsey


6. Create a Marketing/PR Plan for Online Education

Questions:

  • How can you market when what we need to market is not yet developed?

  • How can we educate people about online learning? Principals, counselors, teachers, legislators, parents, students.

Comments from Kathryn Dysart, Salem-Keizer Public Schools marketing guru:

  • Marketing is when you find out what your client wants and then you develop the product (vs sales when the product is developed first).

  • Audiences:

    • Students

    • Teachers

    • Decision makers: legislators, state regulators, superintendents, principals, school boards

    • Other funders: foundations, grants

    • Existing online schools

    • General public (Toastmasters, Soroptomist, community organizations…)

A name like "CoolSchool" may be great for kids, but how will it fly with legislators from the east side? You want to land on a brand that is effective for all of your potential audiences and that will endure the test of time. Someone with no stake in it, needs to sit down with a group of middle/high school kids and see how the names work with kids; same with other audiences. Perhaps have different names for different audiences but serve it all under the same umbrella.

  • Describe the students as everything that they are except online learners (ie: second language learners, credit recovery). Then talk to the people whose problem you solve if you serve their kids by providing online courses to the students.

What do we need to address:

  • Find money

  • Find ways to present our views to different groups

  • Let general populations know that this is a way that all these different populations are being served.

Who: Kathryn Dysart, OPEN, Mary Bunn, SK Online Point Person: Kathryn


COSA Conference

Bill Beck was pleased with the direction of the technology component to the conference and tying in online learning.

Saturday Conference Center is available. Two audiences · People like us · Course consumers

COSA wants to know what the program would like like; breakouts, roundtables… Also, what do you want to do on Thursday, Friday. We can have sessions on those days also.

Potential Topics:

  • Vendors to talk about their product

  • Intro for lurkers

  • "Getting connected"

  • Marketing session

Saturday: Go until about 1 or so; provide snacks.

Mary Jean will request funds from OETC to sponsor the online learning conference in conjunction with the COSA conference.

  • Describe the scope of the event

  • What it is trying to do, intent, audience

  • Describe the need. What do you need to get it done.